About Us
AGRIMARKET.COM.GH® is a social enterprise initiative that aims to empower farmers and enhance agricultural trade in Ghana. By creating a digital marketplace, we connect farmers with buyers, fostering a trusted, transparent environment for farming transactions. Our platform serves as a secure intermediary, enabling both parties to trade with confidence. We prioritize high standards of quality and reliability, ultimately supporting local farmers and contributing to the sustainable development of the agricultural sector in Ghana. Through this innovative approach, we aim to strengthen communities, promote fair trade, and enhance food security across the nation. intermediary, allowing both farmers and buyers to trade with confidence while maintaining high standards of quality and reliability.
What We Do
AGRIMARKET.COM.GH® connects farmers, aggregators, processors, retailers, bulk buyers, and others in a seamless online environment. By integrating an escrow-based payment system, the platform guarantees that:
1. Buyers get goods that meet the agreed quality and quantity standards.
2. Farmers are paid promptly upon delivery confirmation.
This model promotes fairness, reduces risk, and strengthens trust across the agricultural value chain.
How the Platform Works:
1. Product Listing & Order Placement:
Farmers and suppliers list their products, while buyers browse and place orders online.
2. Secure Escrow Payment:
Buyers make payments into a secure escrow system.
3. Delivery & Verification:
Farmers deliver the goods. Buyers verify that the items are received in good condition.
4. Payment Release
Once verification is complete, AgrimarketGhana.com releases payment to the farmer.
Value Proposition
For Farmers:
• Direct market access
• Guaranteed and timely payments
• Better pricing opportunities
• Reduced dependency on middlemen.
For Buyers
• Reliable supply of quality produce
• Reduced fraud and transaction risk
• Transparent pricing
• Ability to purchase directly from producers.
For Ghana’s Agriculture Sector
• Increased efficiency in agricultural trade
• Digitilisaion of the value chain
• Enhanced trust, transparency, and accountability
• Improved livelihoods for smallholder farmers
Mission Statement
We strive to improve farmers’ livelihoods by providing a reliable platform for direct trade, fair income, and ongoing improvements in agricultural quality and standards.
Vision Statement
To become Ghana’s most trusted and transformative digital marketplace that bridges farmers and buyers while driving efficiency, transparency, and sustainability across the
agricultural value chain.
Core Values
A. Integrity: We promote fairness, trust, and transparency in every transaction.
B. Innovation: We leverage digital solutions to enhance agricultural trade.
C. Reliability: We ensure timely delivery, verified quality, and secure payments.
D. Empowerment: We provide farmers with market access and fair opportunities.
E. Sustainability: We support practices that enhance long-term agricultural growth.
Key Services
a. Digital Marketplace
A platform where farmers list and sell their produce, and buyers place orders directly.
b. Escrow Payment Service
Buyers deposit funds into a secure escrow account; payments are released to farmers only after successful delivery and verification.
c. Product Quality Verification
Inspection and quality assurance processes to ensure goods meet agreed standards.
d. Logistics & Delivery Coordination
Partnerships with transporters to support safe, timely delivery of goods.
e. Farmer Support Services
Training, onboarding, digital literacy support, and access to better market opportunities.
Target Market
• Smallholder and commercial farmers
• Aggregators and commodity traders
• Retailers, wholesalers, and supermarkets
• Food processors and exporters
• NGOs and development partners in agriculture
Unique Value Proposition
AGRIMARKET.COM.GH® reduces uncertainty and inefficiency by providing:
• Secure and transparent transactions
• Guaranteed payments for farmers
• Quality-assured goods for buyers
• Reduced intermediaries and fairer pricing
• Real-time traceability and transaction tracking
Corporate Governance
This project is a social enterprise committed to upholding strong ethical standards and complying with Ghana’s financial and agricultural regulations. Our management team, comprised of experts, specialises in the following areas:
– Agribusiness and value chain development
– Digital platforms and financial technology (fintech)
– Logistics and supply chain management
– Farmer relations and rural development
Social Impact
AGRIMARKET.COM.GH® contributes to:
• Improving farmer incomes and livelihoods
• Reducing post-harvest losses through efficient sales and logistics
• Promoting transparency and trust in Ghana’s agricultural sector
• Supporting youth employment and digital inclusion
• Enhancing food security through efficient supply chain mechanisms.